Tools are changing, expectations are evolving: how can communication and public relations industries reinvent themselves ?

"When nudges work well, they don’t feel like nudges at all." Richard Thaler

Security, logistical challenges, unpredictable weather... Hosting the Olympic Games is truly an obstacle course, regardless of the host...

In recent years, politicians have increasingly been borrowing tactics from social media influencers to connect with the public. Whether on t

You might have travelled to Paris one day and wanted to enter a coffee shop and have a café on a terrace. There’s a big chance you’ve had...