Tools are changing, expectations are evolving: how can communication and public relations industries reinvent themselves ?

As an observer of the world of new technologies for two decades, both in France and internationally, I wanted to share with you what I...

"When nudges work well, they don’t feel like nudges at all." Richard Thaler

Autumn is here, bringing a whirlwind of activity for PR agencies!  With major campaigns kicking off from September to November and a host...

Security, logistical challenges, unpredictable weather... Hosting the Olympic Games is truly an obstacle course, regardless of the host...